Apple Inc. announces new products, product redesigns and upgrades through press conferences that garner a significant following in traditional and online media. Often the purpose of the event is kept as a secret to create buzz and only unveiled during the event. These events are usually streamed live on Apple's website.The Apple Worldwide Developers Conference (WWDC, also known as Dub Dub) is a conference held annually by Apple Inc. in San Jose, California.Apple uses the event to showcase its new software and technologies for software developers.Attendees can participate in hands-on labs with Apple engineers and attend in-depth sessions covering a wide variety of topics.
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